A thoroughly enticing title but, alas, a misleading one: I’m afraid I don’t have any snaps of a hogtied Miss Hilton to share with you. But in my defence the title is taken directly from an article I spotted today on a celeb news site (feel free to put scare quotes round the words ‘article’ and ‘news’ in that sentence) that amounts to a plug for Paris’s forthcoming music album. (Which promises to be a treat, of course). The ultra-tenuous connection to bondage seems to be that Paris wore “S&M style” lingerie for a publicity photoshoot.
Which is fair enough: she can wear what she likes and promote herself how she likes. The thing I’m interested in is the idea of kink as a style, or a marketing gimmick. First and foremost it seems to me that, whether a celeb is actually a practicing kinkster or not, a surefire way of guaranteeing attention and column inches is to slip into a “racy” outfit and hint at a degree of kink.
It isn’t the first time Paris has done so, as this photo from 2008 illustrates:
The word “racy” was, of course, used in the articles covering that appearance, too. Which hints at the single most vital factor in the kink-style phenomenon: the media. In an era when mainstream audiences are less easily shocked than ever before – when they have, in a superficial sense at least, seen it all – the media machine still needs things to ‘shock’ people with. And it seems that kink (or watered-down, family-friendly kink-chic) fulfils that function right now.
Speaking personally, I’m not shocked or offended in the slightest by seeing someone famous in PVC. The thing that jumps out at me – the thing that gets closest to offending me – is the emptiness of the whole exercise; the studied cynicism of it. It feels like kink stripped of all its meaning; kink as nothing but a fashion statement. And it always does feel cynical; like a marketing ploy where none of the players have any investment beyond getting paid. The celeb pretends to be kinky, the media pretend to be breathlessly shocked (and faithfully copy and paste the relevant press release, with all the key buzzwords), the audience pay attention for two minutes then click onto another story.
And, while I would never claim ownership of all things kinky or seek to bar anyone from expressing themselves, I can’t help feeling somehow... cheapened by that.
Thoughts welcome!
Which is fair enough: she can wear what she likes and promote herself how she likes. The thing I’m interested in is the idea of kink as a style, or a marketing gimmick. First and foremost it seems to me that, whether a celeb is actually a practicing kinkster or not, a surefire way of guaranteeing attention and column inches is to slip into a “racy” outfit and hint at a degree of kink.
It isn’t the first time Paris has done so, as this photo from 2008 illustrates:
The word “racy” was, of course, used in the articles covering that appearance, too. Which hints at the single most vital factor in the kink-style phenomenon: the media. In an era when mainstream audiences are less easily shocked than ever before – when they have, in a superficial sense at least, seen it all – the media machine still needs things to ‘shock’ people with. And it seems that kink (or watered-down, family-friendly kink-chic) fulfils that function right now.
Speaking personally, I’m not shocked or offended in the slightest by seeing someone famous in PVC. The thing that jumps out at me – the thing that gets closest to offending me – is the emptiness of the whole exercise; the studied cynicism of it. It feels like kink stripped of all its meaning; kink as nothing but a fashion statement. And it always does feel cynical; like a marketing ploy where none of the players have any investment beyond getting paid. The celeb pretends to be kinky, the media pretend to be breathlessly shocked (and faithfully copy and paste the relevant press release, with all the key buzzwords), the audience pay attention for two minutes then click onto another story.
And, while I would never claim ownership of all things kinky or seek to bar anyone from expressing themselves, I can’t help feeling somehow... cheapened by that.
Thoughts welcome!























